Chefs Billy and Jack Launch U:ME Speciality Oils

MasterChef finalists Billy Wright and Jack Layer – known as Billy and Jack – have  announced the launch of U:ME, a brand new range of speciality cooking oils created by Edible Oils Limited (EOL).

With more than half of Brits finding cooking oil options confusing, each oil in the new U:ME range has been specially developed for different cooking techniques, with on-pack guidance to help home cooks understand which is the perfect oil to use and when.

The first flavours and blends to launch are Vegetable & Olive Oil Blend for roasting and frying, and Coconut Oil Blend and Coconut Oil Spray, both ideal for stir-frying and baking.

Billy Wright said:  “We love to use speciality oils in our dishes but we know that lots of our followers find the different varieties quite confusing. Home cooks are often unsure which is the perfect type of oil to use for a particular recipe. The U:ME range is designed to answer this question and help people understand which oil to use to really make a dish sing. For the first time ever, we have a range of oils which clearly state on the bottle how to use them, whether you’re roasting, frying, stir-frying or baking.”

Jack Layer added: “Cooking with confidence is really about building up your understanding of key techniques to make the most out of your ingredients, and using the perfect oil can completely transform your dish. We love that U:ME’s range makes it easy to know which oil to use when, so you can put your mind to getting inspired and creative in the kitchen.”

Billy and Jack have created new inspiring recipes to showcase how to use each oil as the perfect cooking partner – whether you are drizzling, dipping, roasting, frying or more. The recipes include a twist on a classic with plant-based coconut cardamom French toast, a crowd-pleasing lemon chicken traybake, and a fiery and aromatic prawn stir fry.

Kim Matthews, Commercial Director at Princes Group said: “We created U:ME to inspire people to cook with confidence and experiment with their dishes, and that starts with knowing which oil to use. The U:ME range offers high quality speciality oils that help home cooks make sense of the category through clear guidance and labelling on pack, so you’ll never be left wondering which is the perfect oil to use again.”

U:ME is now available in Sainsbury’s, Tesco and Morrisons.

For more recipes from U:ME and Billy and Jack, you can follow them at, Instagram: @cookingume and Facebook: U:MeCooking.